Russian market according to analyses made by various experts in this topic is discovered to be very demanding in various areas. Firstly, we are recommended to keep in mind that the conditions there regards political and financial sphere are very demanding.
Author: Barry Lewis
From: http://www.flickr.com
Moreover, they are not stable as Russia doesn’t belong to the most crucial worldwide organizations. As a result, this country often leads an independent policy, which is in most cases concentrated on the country itself. Although so far there was no good advertisement for running an enterprise in this country, we ought to remember that this market has a significant potential. First of all, it is connected with the fact that concerning Russian GOST we may improve our chances on the market, which is believed to be one of those, which lacks competition the most (more of gost Russia). Consequently, if a business manages to expand on it successfully, it may boost its revenues significantly.
Nonetheless, without investments in obtaining GOST certification we can find it relatively difficult to observe good results and capture great market share in Russia. What is more, we ought to also keep in mind that it is really important and broadly respected among Russian customers. That’s the reason why, if a product made by a foreign enterprise, regardless of its quality, hasn’t acquired this kind certificate, it is not very likely at all to be obtained by diverse customers. This indicates that getting so called Russian GOST is these days almost a necessity for corporations, who would like to establish their branches in Russia (click).
To sum up, being active on the Russian market at present is related to no doubt with obtaining GOST certification. The mentality of the local users towards this certification makes it almost impossible for a foreign product to achieve good results and sales numbers without spending satisfactory amount of money in obtaining it.
